Patient Connect: Bernie
For this series we were commissioned to drive home the emotional impact of diseases and treatments on patients and their families.
GENENTECH
Smush Media
Corporate Work
Hello
In a nutshell
Everything that surrounds us has a story of intrinsic value, we just have to listen for it.
Smush Media was founded on the idea that documentary narratives can change the world. Our approach to every project, documentary and corporate, embodies a spirit of curiosity, wonder and discovery. We ask questions we truly want to know the answers to, and listen intently for the story to emerge. We look for beauty in the ordinary and capture this aesthetic in our filmmaking. What results are films that captivate, inform and entertain with compelling content, arresting imagery, and impeccable detail.
Geralyn Pezanoski
Geralyn Pezanoski is an award-winning director and producer with almost 20 years of experience in commercial, corporate and documentary filmmaking. She embodies mindfulness, commitment and precision in all facets of her work. As Executive Producer of Smush Media, she combines her passion for storytelling with her sharp production acumen to guide the creation of meaningful content in projects of all sizes and budgets.
Geralyn co-founded Smush Media in 2001 with a dual vision: to create documentaries that could effect change in the world, and to harness the power of documentary style and sensibility to make meaningful corporate and commercial films. She set about organically growing a company around a simple idea – every story matters. Smush’s body of work reflects this ethos.
Geralyn made her feature directorial debut in 2009 with the critically acclaimed documentary MINE. The openness of her subjects is a testament to her sensitive and perceptive approach to directing. The result is a film about a divisive topic which avoids polemics and creates a space for conversation. MINE premiered at the SXSW Film Festival (Audience Award for
Best Doc), followed by a national theatrical release and broadcast on PBS’ Independent Lens (Audience Award for Best-of-Season). Other directing credits include the documentary series Firehouse (Sony Pictures Entertainment) and the short film Owen (in production). Standout film producing credits include the award winning feature, Motherland (SXSW), and the narrative short, On A Tuesday (Santa Barbara, LAIFF).
Since 2011 Geralyn has added Genentech, Leap Motion, Dream Foundation and Hugo Enterprises to Smush’s list of clients. She has also produced for Apple, Gap, Levi’s, Banana Republic, nVidia, Oracle and others.
Smush Films
Documentary Films
Hello
In a nutshell
Everything that surrounds us has a story of intrinsic value, we just have to listen for it.
Smush Media was founded on the idea that documentary narratives can change the world. Our approach to every project embodies a spirit of curiosity, wonder and discovery. We ask questions we truly want to know the answers to, and listen intently for the story to emerge. We look for beauty in the ordinary and capture this aesthetic in our filmmaking. What results are films that captivate, inform and entertain with compelling content, arresting imagery, and impeccable detail.
Jennifer Steinman
Co-Founder
Jennifer Steinman is a Director, Producer and Editor with over 18 years of experience in television and filmmaking. She approaches her work with intellect and insight, and has an exceptional talent for translating the essence of a story into a compelling narrative.
Jennifer began her career as a staff editor at CBS, both in New York and San Francisco. She has produced and edited for television networks including ABC, PBS, Discovery, National Geographic and Sundance Channel. She won a Telly Award and has been nominated for an Emmy® Award for Outstanding Achievement in Editing. Jennifer’s work has screened at major film festivals around the world including SXSW, Rotterdam and Sundance. Her corporate clients include Levi’s, VISA and Gap.
Jennifer directed and produced the feature documentary film Motherland which had its world premiere at the SXSW Film Festival, winning the Emerging Visions Audience Award. The film went on to win several other best-of-festival awards and was released by Vanguard Cinema. Jennifer’s most recent documentary film, Desert Runners, premiered to sold-out audiences and was voted “Best of the Fest” at the 2013 Edinburgh Film Festival. The film is currently touring theaters worldwide, and is available on DVD/Digital HERE.
Geralyn Pezanoski
Co-Founder
Geralyn Pezanoski is an award-winning director and producer with almost 20 years of experience in commercial, corporate and documentary filmmaking. She embodies mindfulness, commitment and precision in all facets of her work.
Geralyn made her feature directorial debut in 2009 with the critically acclaimed documentary MINE. The openness of her subjects is a testament to her sensitive and perceptive approach to directing. The result is a film about a divisive topic which avoids polemics and creates a space for conversation. MINE premiered at SXSW (Audience Award for Best Doc), followed by a national theatrical release and broadcast on PBS’ Independent Lens (Audience Award for Best-of-Season). Other directing credits include the documentary series Firehouse (Sony
Pictures Entertainment) and the short film Owen (in production). Standout film producing credits include the award winning feature, Motherland (SXSW), and the narrative short, On A Tuesday (Santa Barbara, LAIFF).
Since 2011 Geralyn has added Genentech, Leap Motion, Dream Foundation and Hugo Enterprises to Smush Media’s list of corporate clients. She has also produced for Apple, Gap, Levi’s, Banana Republic, nVidia, Oracle and others.